According to a recent report, an attempt to show more positive interaction between the NYPD and members of the community has suffered some serious backlash.

The department launched a twitter campaign encouraging citizens to share photos of themselves with members of the NYPD and using the hashtag #myNYPD on the social network.

Instead, what the city got was a lot of negative images of police officers wielding batons and arresting protestors. This including one of an 84-year old man allegedly beaten for jaywalking.

A lot of the images were from incidents in the past; none too recent. This attempt to rebrand the department is not having the hoped-for results.

LAPD did not launch a similar campaign, yet there are a lot of images popping up in the same fashion, using the hashtag #myLAPD.